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SCi Acquires Online Distributor Bluefish Media

by Rainier on March 28, 2007 @ 6:18 a.m. PDT

SCi has acquired online distribution specialist Bluefish Media, allowing Eidos to grow its successful New Media and Casual Games businesses and improve its profit margins on videogames distributed through digital download.

The acquisition will see Bluefish become an integral part of the Eidos New Media division.

Simon Protheroe, New Media and IT Director of Eidos said, 'Bluefish is an important acquisition for Eidos. We expect the digital distribution of products to become increasingly important, offering improved margins and a direct relationship with our customers.'

Consideration for the acquisition is a minimum of Euro1.25 million increasing to a maximum of Euro3 million over the period to 2010.

The total consideration will be satisfied by the payment of initial consideration of Euro1.25 million, payable in cash, and by deferred consideration in four tranches totalling Euro1.75 million payable between 2007 and 2010. Each deferred consideration tranche will be satisfied as to 43.4 per cent in cash and as to 56.6 per cent payable in new ordinary shares in SCi.

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