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Dead By Daylight

Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X
Genre: Online Multiplayer
Publisher: Starbreeze
Developer: Behaviour Interactive
Release Date: June 14, 2016

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'Dead by Daylight' Sells 270k Copies In Its First Week

by Rainier on June 21, 2016 @ 1:21 a.m. PDT

Dead By Daylight is an asymmetrical multiplayer horror game in which one crazed killer hunts four friends through a terrifying nightmare.

Players take on the role of both killer and survivors in a deadly game of cat and mouse. It’s a Mature Gamer take on the thrills of Hide & Seek!

The game features procedurally generated levels, so players never experience a repetitive map. Be the killer and massacre all your victims before they escape, by using your speed and power in 1st person, or team up with your friends to try and outwit the killer with your superior awareness and agility in a 3rd person's view as he hunts you through a nightmare world.

Starbreeze and Canadian studio Behaviour Digital announced that since its June 14, 2016 launch on Steam, Dead by Daylight has sold more than 270.000 units during its first week since release, subsequently recouping Starbreeze development cost and beyond.

"We couldn't be happier to release Dead by Daylight as our first publishing partnership together with Behaviour" said Bo Andersson Klint, Starbreeze Studios CEO. "With this launch, we've proven that the concept we've developed with our own PAYDAY-franchise, can be replicated and utilized for other games. Taking the game to different events and seeing it on the top 5 most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game. We look forward to seeing the game evolve and thrive in the community."

"Our partnership with Starbreeze has been a great fit from the get go, they believed in our vision and gave us the creative freedom and support needed to make a massive statement out of the gate" said Rémi Racine, CEO of Behaviour Interactive. "Behaviour Digital is a new studio where we invest in our own future, with Dead by Daylight being our first release, we couldn't be prouder; we have been developing concepts around this theme for many years now and it's great to trail blaze in this space. From the beginning, we conceived Dead by Daylight to be a community focused game, but the engagement from our players has been fantastic."


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