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Konami Renews eFootball Series Partnership With FC Barcelona

by Rainier on Aug. 10, 2023 @ 11:12 a.m. PDT

Konami announced the renewal of their partnership with FC Barcelona, making the eFootball developer the Official Football Video Game Partner of the Catalan club.

eFootball is the rebranding of Konami’s Pro Evolution Soccer (PES) gaming series. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.

eFootball is an ever-evolving platform with the aim of maximising enjoyment and accessibility for football fans around the world.

During the already seven-year strong partnership, FC Barcelona have enjoyed huge success, including 3 Spanish League titles and 5 domestic cup wins as well.

Konami have been proud to support ‘La Blaugrana’ during their journey and look forward to the partnership's continuation.

This renewal will see Konami retain multiple rights with FC Barcelona, including player access, media opportunities, and event exposure.

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: ‘It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a bright future that will include a multitude of commercial, image, and esports rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible’.

Juli Guiu, FC Barcelona Vice President for Marketing, added: “We are very pleased to renew our agreement with Konami, a company that over the years has always demonstrated its commitment to FC Barcelona. Konami is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.”

To mark the renewal of one of the core partnerships within the “eFootball” series, users and fans alike can add some real power to their Dream Teams with the introduction of three FC Barcelona legends: Rivaldo, Patrick Kluivert, and Javier Saviola.

These three Epic cards will be available in-game between August 10th-17th .

Whilst the stadium itself undergoes an incredible renovation; fans of FC Barcelona can still grace the historic turf of the Spotify Camp Nou exclusively in eFootball.

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