Borderlands 3

Platform(s): PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X
Genre: Action/Adventure
Publisher: 2K Games
Developer: Gearbox Software
Release Date: Sept. 13, 2019

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'Borderlands 3' (ALL) Sales Sets Records For Franchise And Label

by Rainier on Sept. 23, 2019 @ 10:52 a.m. PDT

Borderlands 3 is a story-driven, non-stop galactic thrill-ride, filled with colorful characters, epic enemies and boss fights, and literally billions of guns.

Blast through new worlds and enemies as one of four brand new Vault Hunters – the ultimate treasure-seeking badasses of the Borderlands, each with deep skill trees, abilities, and customization.
 
Play solo or join with friends to take on insane enemies, collect bazillions of guns and loads of loot, and save your home from the most ruthless cult leaders in the galaxy – the Calypso Twins.

The franchise, which combines the exhilarating action of a first-person shooter with the rich progression and loot systems of a role-playing game, has sold-in more than 41 million units worldwide to date. The most popular title in the series – Borderlands 2 – still draws in more than one million unique monthly users more than six years after the game’s initial release in 2012.

2K announced that Borderlands 3 has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, September 13.

Within its first five days of launch, 50% more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.

Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70% of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.

Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.

Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K. “We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”

Developed from the ground up with AMD, Borderlands 3 will take full advantage of the most powerful PC hardware available, and is optimized for top performance and incredible gaming experiences on AMD Radeon graphics cards and Ryzen CPUs.

Borderlands 3 is available worldwide on PS4, Xbox One and PC (Epic Games store with additional PC digital storefronts in April 2020).


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