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EA Signs Multi-year Agreement With LaLiga For 'EA Sports FC' Titles

by Rainier on Aug. 2, 2022 @ 2:32 p.m. PDT

EA Sports FC brings the strength of more than 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world.

EA Sports FC will be the platform for EA to innovate, create, and grow new experiences.  It will bring more areas of the sport to life, and harness the collective strength of more than 150 million players across EA Sports’ global football games - and reach hundreds of millions of new fans in the years to come.

Through EA Sports FC, EA will further grow the reach and power of its football licensing portfolio by retaining and expanding the licensed football content, scaling to new experiences, and increasing access through more platforms.  EA will also build on a foundation of inclusivity and innovate in new areas around both women’s and grassroots football for the global community. 

The introduction of EA Sports FC will not impact any current EA Sports global football games, and EA and FIFA are excited to deliver the greatest, most expansive EA Sports FIFA ever later this fall. Our final FIFA product will also include more game modes, features, teams, leagues, players, and competitions than any previous edition. Fans will be able to experience these innovations across the full EA Sports FIFA ecosystem including FIFA Mobile, FIFA Online 4, and eSports. 

Electronics Arts and LaLiga, a leader in football entertainment, have entered into a one of a kind, multi-year partnership that will allow both parties to deliver groundbreaking  experiences for global football fans.

Starting in the 2023/2024 season, the partnership between EA Sports FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.

“EA Sports FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations' position at the centre of football culture,” said David Jackson, VP Brand, EA Sports FC. “The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.” 

"EA Sports represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga. “We have been strategic partners with EA Sports for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”

For years, fans have been able to experience unrivaled authenticity in game, playing with their favourite LaLiga teams, players, and stadiums within EA Sports’ football ecosystem.  With this partnership, EA Sports and LaLiga will deepen their collaboration. In addition to the naming rights partnership, fans will experience the benefit through technology, gameplay enhancements and development, and real-world football highlights. Both LaLiga and EA Sports are committed to grassroots initiatives to grow the game which will include increasing accessibility, upgrading facilities, and many more initiatives to truly immerse fans into the world of football.

“This partnership with EA Sports is set to truly transform the way football is enjoyed around the world,” said Óscar Mayo, Executive Director, LaLiga. “Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.”

“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions,” said Nick Wlodyka, SVP & GM, EA Sports FC. “The contributions from LaLiga to our EA Sports FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.”

More details of the partnership will be shared in the coming months, with information on EA Sports FC products being made available in Summer 2023.

EA Sports FC will be the only place fans can play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, LaLiga, Serie A, and MLS, among many others

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