In R.U.S.E. players use their brain as the ultimate weapon, fighting a war of perception, where the ability to deceive and mislead the enemy determines success. A first in a strategy game, R.U.S.E. reinvigorates the genre by using deception to give new-found depth to the gameplay.

Living rooms will transform into nightclubs letting budding beat chemists, singing sensations and all of their friends party together by firing up two turntable controllers and a microphone to experience their favorite music as they’ve never heard it before in DJ Hero 2.

Last Window is a thrilling and challenging interactive novel packed with hidden mysteries which players must unravel one piece at a time. Just like a great book, players will not only need to hold the Nintendo DS vertically, they will find the ever-twisting storyline so captivating they’ll not want to put it down.

For the first time ever Dragon Ball Z fans can enter into high-impact two vs. two combat in Dragon Ball Z: Tenkaichi Tag Team. Play solo or team up via Ad Hoc mode to tackle memorable battles in a variety of single player and multiplayer modes, including Dragon Walker, Battle 100, and Survival Mode.

Natural Selection 2 is the next evolution in multiplayer action/strategy gameplay and will be targeted for both competitive and public play. New features include dynamically changing environments, a new resource model, flexible game scripting and modes, and new weapons, abilities and upgrades.

PlayStation Move offers a new and innovative gaming experience for the PlayStation 3 by fusing realistic, high-definition gaming along with accurate, intuitive control.

EA Sports NBA Jam revives the classic franchise with vintage NBA Jam gameplay, and all-new features that deliver a fresh new take on the game. Featuring the sights and sounds that fans of the franchise will instantly recognize, EA SPORTS NBA JAM mixes the old school with the new, to deliver a one-of-a-kind sports presentation.

Mytheon is an online micro transaction game that uniquely combines the best elements of action, strategy and RPG game-play with an emphasis on collectability and combat, set within a fantasy universe steeped in mythologies from across the globe. Originally scheduled to launch earlier this week, Mytheon has not been released yet, and no new date has been set at this point (nor a reason given for the delay).

In Lord of Arcana players are plunged into the dark depths of the underworld to fight vast and powerful creatures of legend in their quest to obtain the power of Arcana. Combat is simple yet rewarding, brutal moves can be performed simply and swiftly as you take on a huge variety of stunning and fantastical monsters.

X Motor Racing is an arcade racing game with next generation physics model, including all classes of cars from old RWD to modern sports cars, physics, and various graphical features. This demo includes 3 tracks, one car and is now updated with new physics surfaces, damage model, etc.

Ys Seven is the latest installment in the long-running Ys series which first debuted on PC in 1987. This is the first iteration to be built specifically for the PSP system, taking full advantage of the widescreen format and hardware for beautiful graphics and virtually no load times.

Sony Online Entertainment announced its lineup of activities for the weekend of San Diego Comic-Con, July 22-25, where it will show off DC Universe Online, Star Wars: Clone Wars Adventures and Magic: The Gathering – Tactics.

In KORE you explore a vast game universe packed with action, puzzles and countless surprises. Meet strange characters and even stranger creatures as you unravel the game’s off-the-wall storyline.

Professor Layton and his apprentice, Luke, receive a confounding letter — from Luke 10 years in the future. But the message inside is even more troubling: London of the future is in disarray, and the only person who can help set things right is Professor Layton.

Hydrophobia is a survival adventure about conquering fear in a series of entirely dynamic flooded environments, its story  divvied up into three parts, each about 5 hours long, expected to be released within a 12 month period.

All Points Bulletin (APB) is a massively multiplayer online freeform combat and driving-based game. Players must decide which side of the law to abide by, as Enforcers, who take on the challenge of supporting and safeguarding justice, or as Criminals, who operate against the law and any opposing groups by any means necessary.

As thousands of comic fanatics, gamers and sci-fi junkies flock to the 40th annual Comic-Con International starting Thursday, July 22, Microsoft will be showing off Halo: Reach, Gears of War 3, Fable III, Xbox LIVE Arcade, playable Kinect experiences, and more.

While Guild Wars 2 adds a persistent world, it retains the unique characteristics of the original game, including a strong narrative, extensive instanced game play, an anti-grind design philosophy, and strong support for competitive play.

Set during a tumultuous period of Japanese history, Sengoku Basara Samurai Heroes follows players as they fight their way to the dramatic battle of Sekigahara. Players will take up the swords and spears of more than a dozen fierce samurai warriors in huge battles against hundreds of opponents in many exciting stages that lead up to the main event.

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• Little League World Series Baseball 2010 (PS3/X360)

We will update this throughout the day when new announcements become available. Read more for details ...