Bigben Interactive UK Ltd. is pleased to announce the forthcoming release of Dance:UK on both the PS one and PlayStation2 formats. As the title suggests, Dance:UK is a 'bemami'-style dance-mat game. The game will be released into an already tough market sector. However, rather than simply emulating existing dancing games, Bigben Interactive UK commissioned extensive research with the game's target audience. A range of focus groups were quizzed with the aim of discovering what the public really want in a dance game. Bigben Interactive believes that the knowledge gained will enable it to deliver the game the masses desire.