While its last study focussed on sports titles, behavioral research consultancy Bunnyfoot decided to take a closer look at other studies and uncovered that in-game advertising effectiveness is far less than initially reported. Most studies use participants knowing the objective, thus score faily high (87%), while an unsuspecting audience scored far lower (15%).

Another day, another batch of game trailers was released. Instead of giving them all their own posts, we grouped them, and so far there are trailers for:

• White Gold: War in Paradise [X360/PC] - Trailer
• Monster Hunter Freedom 2 [PSP] - JAP Trailer
• Bullet Witch [X360] - Outfits Trailer
• Bladestorm: The Hundred Years War [PS3/X360] - Trailer #6
• Def Jam: Icon [PS3/X360] - Block Reversal Trailer
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  We will update this throughout the day when new trailers become available. Read more for download links ...

Shadowrun is a team-based FPS set in a world where ancient magic blends with modern weapons and advanced technology to form a revolution in multiplayer FPS gaming.

Tilted Mill Entertainment has signed a license agreement with Mystic Game Development for its EMotion FX character animation SDK, to be used in its current RTS projects.

Atelier Iris 3 brings new designs, characters, and an epic story with new systems. It will give players more control and enjoyable game play experience by featuring the Active Cost Card Battle System and the Symbol Encounter System, as well as a Synthesis that is interesting, creative and challenging than the last two titles in the series.

Composer and music producer Tom Salta, whose previous credits include the MTV VMA nominated original score for Tom Clancy’s GRAW, has written and recorded the dark and epic original score for Tom Clancy’s Ghost Recon Advanced Warfighter 2.

Team17's Creative Director Martyn 'Spadge' Brown passes on the good word that after many iterations, delays and going back and forth with Microsoft, Worms HD for Xbox Live Arcade has "passed certification and is good to go. We are now working with Microsoft with regards to finalising our release date. Thanks for everyone's patience. Not long to wait now."

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• SSX Blur (Wii)
• Formula One Championship Edition (PS3)
• MLB 07 The Show (PSP/PS2)
• Bullet Witch (X360)
• Meteos: Disney Magic (NDS)
• Marvel Trading Card Game (PSP)
• DDR Universe (X360)
• Chili Con Carnage (PSP)
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  We will update this throughout the day when new announcements become available. Read more for details ...

S.T.A.L.K.E.R. provides players with dynamic gameplay of fast and tough combats, where you are to oppose intelligent enemies, a diversety of weaponsy, possibility to control machinery, detailed and interactive game world, in a team based story-driven single player game, and multiplayer with numerous modes.

SEGA revealed details regarding the development of the video game adaptation of the theatrical movie release, The Golden Compass, based on the first book in the award-winning His Dark Materials trilogy, by British author Philip Pullman.